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The Importance of Proper Analytics for your CSE Campaigns Performance...
Performance analytics are a really important part of each marketing campaign. Without it we can't know if our CSE campaigns bring expected ROI, whether they should be optimised or not and in case they...
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Social Networks and eCommerce - Does it work?
There is no discussion anymore about whether to include social media channels promotion into the business/product marketing package or not. Especially since those channels give a big number of free...
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Auto-respond to your new followers @Twitter!
We are excited to announce a new feature allowing you to optimise and boost your social feed by automatically responding with a Hi message to all your new followers @Twitter.You can customise the type...
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Anatomy of a High Quality Product Data Feed
Product data feeds have become a core marketing medium for most online e-commerce stores mainly due to the fact that shopping channels such as Google Shopping, Amazon Marketplace, Become, Pricerunner...
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Few Important Things about Google Shopping and Product Listing Ads
So as officially released on Google's own Blog last week - Google Shopping, formerly known as a Google Product Search is migrating into a fully paid model on the 13th of Feb 2013. But what Product...
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New Bidding and Optimisation Levels Released
We are excited to share a new feature with you today helping to bid and optimise more effectively your Google Product Listing Ads and other CPC drove shopping channels.We have received very positive...
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Monitor Effects of Price Changes on Campaigns Performance
We're pleased to announce the latest feature available inside our data feed performance analytics allowing you to monitor how product price changes affect its performance.In the shopping industry,...
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Product Listing Ads: Management Enhancements, Part 1
We are pleased to announce 3 new additions into our Product Listing Ads Management tool - Negative Keywords Management, Bidding Structure and Promotional Line Updates.1. Negative Keywords...
View ArticlePLA Management - Setting bids relatively to item price
We are excited to announce a new feature allowing to better structure your Google Product Listing Ads bidding by making it relevant for each product price.So on top of our already existing methods...
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Optimising PLA Campaign - Top 10 Best Practices
Optimising Google Product Listing ads campaign requires a dual approach since it acts as a Comparison Engine across Google Shopping and as a paid ad format on Google Web Search.So top 10 things to...
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Boost your PLA campaign with Merchant Promotions
If you were trying to find the best way to communicate via Google Product Listing Ads about special offers you running then we have great news - Google has 'silently' released a new way for doing just...
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Monitor New (or Old) Products Performance
Wondering how items which you have added to your online shop last week, or a year ago perform across shopping channels? Wonder no more.We have just released a new way of filtering performance reports...
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Google Shopping GTINs - what do they mean?
As you are probably aware at this point Google Shopping/Merchant Centre is going to start enforcing GTIN/EAN/UPC numbers from 16th of May 2016. If you are not sure what does it mean we hope you will...
View ArticleOptimising Google PLA - Case Study
Kit Out My Office have been using Feed Optimise for almost 2 years, to manage the product feeds (PLAs) from their Shopify platform into Google, Bing and also Facebook. They offer ads in a very...
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Stock fragmentation based bid adjustments
When it comes to Google Shopping campaign optimization there are lots of knobs which could be turned to make it work better. In this post, we will focus on one called Stock fragmentation.What does it...
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Importance of the right Facebook Pixel settings and its impact on matching
Facebook pixels are a key tool in effective facebook advertising and choosing the right settings can affect how you drive impressions and more importantly ROI.What are Facebook Pixels?Quite simply...
View ArticleGoogle Merchant Centre Changes to Unique Product Identifier Enforcement
From the 1st of November 2019, Google Merchant Center (GMC) will be making changes as to how it enforces Unique Product Identifiers (UPI) checks on your listings.Previously if you did not have a UPI...
View ArticleGoogle Merchant Centre Automatic stock and price updates
Having to keep your Google Shopping Ads up to date constantly with every price or availability change can be tiresome especially if you have lots of variants that are constantly changing.Thankfully...
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Facebook Shops: A new online shopping experience
Image Credit: FacebookThis month, Facebook launched its Facebook Shops platform across Facebook and Instagram enabling businesses to showcase their products easily across Facebook's platforms.While...
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