Facebook pixels are a key tool in effective facebook advertising and choosing the right settings can affect how you drive impressions and more importantly ROI.
What are Facebook Pixels?
Quite simply Facebook pixels are tiny cookies that you place on your website to enable your business to achieve a variety of actions and results through Facebook Advertising. They work by following customer interactions across your website and matching it with your customer's Facebook account allowing you to do things like following a click on your Facebook advert and seeing how they get to your website after...