Performance analytics are a really important part of each marketing campaign. Without it we can't know if our CSE campaigns bring expected ROI, whether they should be optimised or not and in case they should be optimised then what should we tweak.
There are numbers of platforms and reporting tools on the market, however, most of them are focusing on general web traffic measurements therefore not providing users with CSE specific metrics such as CPA, CPS, EPC, Sales, Profit, Spend and more. On top of that its worth to make sure that tracking methods used by those platforms are safe for our...